Led direct-to-consumer (DTC) user acquisition program at $100M personal-care brand acquired by P&G. Took the reins of direct response digital marketing program from Native founder & CEO after earning his great respect through rapid and comprehensive mastery of DTC marketing. Strategically leveraged expertise to benefit P&G's wider portfolio & mentored senior leaders on effective DTC user acquisition.

(1) Scaled performance marketing +32% (to $30M) & improved ROI +27%, growing sales from managed digital channels +64% YoY.

(2) Cut -$600K in non-working spend with vendor swaps, establishment of novel pay-for-performance terms, and adjusted KPI goals.

— I helped grow Bounce's net revenue +$XX M & operating profit +$X M in 12M via improved commercialization, media, and retailer distribution.

— I led Bounce’s key retail customer turnarounds with better merchandising & buyer relationships; grew Bounce sales +12%/+37% at Target/Walmart

— I led a cross-functional team of 5 in forecasting a $300M brand; helped prevent supply outages for the first time in 3 years; won Best Forecast.

— I engineered a +$14M turnaround for a declining premium sub-brand (Downy Infusions) in the first 12M reversing a declining sales trend.

— I helped cultivate a high-performing talent pool by leading summer intern recruiting, training, & retention; secured 25 full-time hires.

— I led the development of an award-winning Bounce brand equity video that revitalized retailer merchandising and rallied the team to launch the first innovation in 10 years (see “Project Heart” equity video here).

— I graduated in the top 15% of my class.

— I proudly revitalized Booth’s dormant photography club: PhotoBooth, doubling members and events.

— Most importantly, I met the love of my life (hi, Blake Seymour!).

— I grew TomboyX’s organic brand community by 25,000 and doubled engagement.

— I pioneered TomboyX’s first Brand Ambassador Program, securing 4 inaugural high-value ambassadors (WNBA, BMX, etc.) and established an affiliate sales channel

— I helped improve TomboyX’s gross profit by +$150k in 2 months by optimizing and rationalizing product SKU assortment.

— I Led Marketing and Growth for an on-demand car service; successfully competed as a Semifinalist in the University of Chicago Booth New Venture Challenge.

Supported Strategy Consulting and Banking Practice Areas. Led projects developing growth strategies for defense, technology, & cybersecurity firms, identifying and evaluating new markets, investment opportunities, and turnaround strategies. Built M&A transaction experience via 5+ buy-side due-diligence engagements helping strategic buyers (defense and technology companies) and large private equity firms evaluate acquisitions in the security technology space.

— Delivered +$15M revenue across 40+ clients, specializing in growth strategy, transformations, and buy-side assessments.

— Improved Analyst retention to 100% after year 2 by launching a novel Analyst Review and Development program.

— Awarded Firm’s 1st Spot Bonus for Outstanding Performance for leading RFP Proposal that won the firm new $350k project.

— Led Assessment & Turnaround ($500k project) for $1B defense services co.; identified organic & inorganic growth levers & new markets.

— Identified a +$10M new market & created a go-to-market strategy for a $100M UK-based cybersecurity provider looking to launch into the U.S.

— Designed and implemented growth strategies for 30 defense/tech clients (top 5% of firm), delivering $25m in revenue.

— Secured $1M for Chertoff Capital by leading financial & operational due diligence buy-side assessments.

— Proud Latin Nerd and Endowed Merit Scholar

— Enthusiastic Kappa Kappa Gamma (and Treasurer!)

— James O. Friedman Presidential Scholar (Top 5%)